By John K Peterson

Whether you have a small business or you own a big brand having a mobile app is essential in building your online presence and future growth. A massive shift has taken place from online to mobile existence making app an extremely vital marketing element. A mobile device is more personal and stays with a person mostly all throughout the day making it more accessible than a website or other business utilities. With the rise in Smartphone usage users devote maximum time in using apps. Companies of all sizes have mobile apps to fall back on as a crucial tool of customer engagement. A renowned company or a well-recognized existing brand must have an app in order to have bigger consumer bases (the mobile users growing by phenomenal numbers with each day!).

Top 5 reasons why you must consider having an App:

Here are some of the top reasons why you should have an app. Your customers need an app even if you do not feel the need for it.

Apps are a growing trend. Mobile experience is nullified without having an app experience. This goes for all forms of business, services and concepts that are sold or delivered. You must present or include your brand in your customers’ messaging, mails, online shopping, music and coupons. Your business must be represented in any of the tools mentioned here. Your app is a representation of your company. Showcasing your services and products will let you stand out for who you are and what you do. To add to this your app will generate bigger responses, feedbacks and business expansion.

2. Produce Fresh Leads for Your Business

Apps are often recommended to friends, relatives and acquaintances. This will mean having potential new customers for your business. New customers will find you through the app and existing customers will refer you to their contacts. You can have new sales objectives depending on your app visit and activity volumes.

3. Connect with Your Customers Anytime Anywhere

Now you are ensured of your proper message distribution anytime anywhere. You can be on the move yet have an access to share ideas and interact with customers directly. You can make announcements, share promotional offers or send out special event statements. Connecting well means expanding well.

If you have social media profiles and various digital platforms your app will be a single place where your customers can connect and interact. Bringing together all digital properties under one roof will substantially increase customer engagement.

4. Cut Out Competition

Popular brands will always opt for apps. Existing businesses and entrepreneurs take time out in coming up with better interactive sessions with their customers. Special attractions are often lined up on apps that attract new users who go on to become potential clients. If you are new in the race, you will have an edge over other players. This is one trend that has been observed in the app domain. When you switch to an app you stand beside stalwarts and veteran businesses. Having to compete with large names gives you the potential to work up the magic.

Returning consumers is very important for business owners. With an app customer loyalty programs can be managed well. An app is an extended access for customers to know more about you or your business. Allow them to come back to you. As you become more accessible with just a tap you will observe better alignment for your growth.

Time spent on mobile phones is an incredible reason for apps to stay afloat and expand their tentacles. Future for business apps is huge and sales expectations are hopefully big too.

Article Source: http://EzineArticles.com/expert/John_K_Peterson/2032132